|About the Book|
Business is becoming increasingly complex and sophisticated, requiring an ever widening range of skills to manage it. More and more people are coming to see an MBA as one way to acquire those skills. Pocket MBA is aimed at three main groups ofMoreBusiness is becoming increasingly complex and sophisticated, requiring an ever widening range of skills to manage it. More and more people are coming to see an MBA as one way to acquire those skills. Pocket MBA is aimed at three main groups of people: those who are thinking of going to a business school, those who have never had the time or opportunity to do so, and those who already have an MBA but who want to bring themselves up-to-date on new developments in the field. It is a concise guide to management thinking and methods, and contains: * Essays on management education, management literature and the MBA of the past and of the future. * An A-Z of key terms and concepts from Activity-based costing and B2B, through Differentiation and Disintermediation, Marginal cost and Market value added, to Vision and Zero-base budgeting. * Wide-ranging appendices including lists of leading business schools, leading management consultants and recommended reading. This pocket series brings the clarity for which The Economist is famous to the complex subjects that those in business, finance or the professions need to understand. Designed to be easy to dip into, full of hard facts and insight, and liberally spiced with irreverence, the books are intended to amuse and entertain as well as inform. Author Biography: Tim Hindle is a writer and editor based in London and the author of a number of books on management and business. He is a former management editor, world business editor and finance editor of The Economist and was the founder editor of EuroBusiness. He has also been editor of Director magazine.