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Media Research: Technology, Art and Communication Marshall McLuhan

Media Research: Technology, Art and Communication

Marshall McLuhan

Published
ISBN : 9789057010910
Hardcover
194 pages
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 About the Book 

It is Michel Moos premise that the importance of Marshall McLuhan derives from his achievements in rethinking the entire process of education and training itself, and that it has less to do with his popular fame as media guru. He proceeds to analyzeMoreIt is Michel Moos premise that the importance of Marshall McLuhan derives from his achievements in rethinking the entire process of education and training itself, and that it has less to do with his popular fame as media guru. He proceeds to analyze McLuhans work from the feedback effect his vision continues to provide, rather than from the perspective of interpreting McLuhans pronouncements on the electronic media. Moos sees that effect as a valuable form of feedforward. Focusing on the pressing questions that confront the critical endeavors of the sciences and the humanities in a postmodern age, he proceeds to address the profound theoretical implications of McLuhans work. He contrasts McLuhans thoughts with that of such thinkers as Roland Barthes, Fredric Jameson, Friedrich Kittler, Donna Haraway, and Deleuze and Guattari, and renders an updated account of the effect of the mass media on our society and ourselves.